Sunshine Krispy Crackers Ad: Whiz on Quiz ? ! from 1940's Size: 11 x 15 inches

Description

This is a
Sunshine Krispy Crackers
Ad
.
Very Well Done Funny Comic Ads!
Great Artwork!
This
was cut from the original newspaper Sunday comics section of
1930's -1940's.
Size
: ~11 x 15 inches (Tabloid Full Page).
Paper
: Some light tanning/wear, otherwise: Excellent! Bright Colors!
Pulled from loose sections!
(Please Check Scans)
USA Postage is Free!
Total postage on International orders is .00
Flat Rate
.
I combine postage on multiple pages
. Check out my other auctions for more great vintage Comic strips and Paper Dolls.
Thanks for Looking!
*Fantastic Pages for Display and Framing!
Sunshine Biscuits
From Wikipedia, the free encyclopedia
Jump to navigation
Jump to search
Sunshine Biscuits, Inc.
Former type
Public
Industry
Food processing
Fate
Acquired
Successor
Keebler
/
Kellogg's
Founded
Kansas City
,
Missouri
(1902, as Loose-Wiles Biscuit Company)
Founder
Joseph Loose
Jacob Loose
John H. Wiles
Defunct
1996
Headquarters
Elmhurst, Illinois
,
U.S.
Area served
Nationwide
Products
Snacks
Parent
Keebler Company
(
Kellogg Company
)
Sunshine Biscuits
Owner
Kellogg Company
(Keebler Company)
Country
U.S.
Introduced
1902
Related brands
Keebler
Markets
Nationwide
Sunshine Biscuits
was an independent American baker of
cookies
,
crackers
, and
cereals
. The company, whose brand still appears today on a few products (e.g.,
Cheez-Its
), was purchased by
Keebler Company
in 1996
[1]
which was subsequently purchased by
Kellogg Company
in 2000. Around that time, Sunshine Biscuits was headquartered in
Elmhurst, Illinois
, the same town in which Keebler was located
[2]
until 2001.
At the time of its purchase by Keebler, Sunshine Biscuits was the third largest cookie baker in the United States.
[3]
Contents
1
History
2
Products
2.1
Currently branded products
2.2
Brand ownership change
3
References
History
[
edit
]
Until the late 19th century, the biscuit/cracker industry was made up of small independent local bakeries preparing products and selling them in bulk. The barrels and crates of biscuits were delivered by horse and wagon, set out in the grocery store and sold to the consumer by the measure.
In 1890, a group of thirty-three midwest and western bakers combined to form the American Biscuit & Manufacturing Company. This consolidation was done primarily to compete with United States Baking Company, another midwest group and the New York Biscuit Company, an east coast conglomerate. Soon the American Biscuit and New York Biscuit groups were opening bakeries and lowering prices in each other's area in an attempt to eliminate the competition. Finally in February 1898 the competing groups combined 114 factories and formed the
National Biscuit Company (Nabisco)
.
Although Joseph Loose was a member of Nabisco's Board of Directors, in 1902 along with his brother Jacob and John H. Wiles, he liquidated his holdings in National Biscuit Company and formed the
Loose-Wiles Biscuit Company
in
Kansas City
. They envisioned a factory which would be filled with sunlight and so they adopted the name SUNSHINE for their products. Soon they began expanding and opened new plants in
Boston
and then
New York
. In 1912 Loose-Wiles opened their "Thousand Window" bakery in the
Long Island City
neighborhood of
New York City
, which remained the largest bakery building in the world until 1955. The plant was closed in 1965 and the production was moved to
Sayreville, New Jersey
.
Loose-Wiles never registered their "Sunshine" brand name and therefore spent much effort in the first forty years trying to dissuade other companies from using the word "sunshine" or any related word on their product or in their advertising. Since Loose-Wiles claim was not based on a registered mark, they often had to investigate when and where the other company first used the word to determine which company had first claim so as not to lose their right to the name "Sunshine" for their own products. Finally in 1946, the Loose-Wiles Company officially changed its name to Sunshine Biscuit, Inc.
The early part of the company's history was dominated by developing new items and acquiring established brands from other smaller companies. Many of the products and their names are similar to those of their largest competitor, the National Biscuit Company. For example, Nabisco's first individually packaged cracker was named "
Uneeda
". Loose-Wile's cracker was "
Takhoma
". Loose-Wiles made "
Trumps Cookies
". Nabisco produced "Aces". Sunshine Biscuit had "
Animal Crackers
" and "
Toy Cookies
". Nabisco produced "Barnum's Animals".
The
American Tobacco Company
purchased the company in 1966. It was then sold to G. F. Industries, a privately held California company, and finally merged with the Keebler Company in 1996.
Products
[
edit
]
Sunshine Biscuits made the
Hydrox
chocolate sandwich cream cookie, before it was discontinued in 1999. They were reintroduced in 2015, and are now made by
Leaf Brands
.
[4]
Today, Sunshine is best known for the
Cheez-It
snack crackers, which are still marketed under the Sunshine brand, as are Krispy Crackers
saltines
. However, six well-known Sunshine brands were discontinued after the merger with Keebler: Chip-A-Roos, Chocolate Nugget cookies, Chocolate Fudge Cookies, Lemon Coolers, Golden Raisin Biscuits (Garibaldi biscuits) and Golden Fruit Biscuits. Sunshine originated
Vienna Fingers
cookies, which are now sold under the Keebler brand.
Currently branded products
[
edit
]
Cheez-It
snack crackers
Krispy
saltine crackers
Krispy Soup &
Oyster crackers
Nut Sundae Cookie
Brand ownership change
[
edit
]
Hydrox
(chocolate sandwich cookies) – Sold to
Leaf Brands
in 2014
Lemon Coolers (cookies) - Trademark by Texan Foods LLC in 2016
Yum Yums (coconut caramel cookies) - Trademark by Texan Foods LLC in 2016
Hi Ho Crackers - Trademark by Texan Foods LLC in 2016
Sunshine Nut Sundaes (marshmallow cookies)
They also made a snack cracker line called American Heritage, Cherry Coolers, Fig Bars (not to be confused with Fig Newtons) and International Snacks, a line of sandwich cookies with two flavors of creme in every cookie. Shredded Wheat was produced at the Sayreville, New Jersey facility and distributed only east of the Mississippi.
*
Please note
: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job
I can usually only mail packages out on Saturdays
.
I send out
First Class or Priority Mail which takes 2-3 days
to arrive
in
the USA and
Air Mail International which takes 5 -10 days or more
depending on where you live in the world.
I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well.
Most pages come in an Archival Sleeve with Acid Free Backing Board
at no extra charge
. If you are dissatisfied with an item. Let me know and I will do my best to make it right.
Many Thanks to all of my 1,000's of past customers around the World.
Enjoy Your Hobby Everyone and Have Fun Collecting!